2015, Music Mobile Subscribers Reach 178 Million

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A new report published by Juniper Research estimates that the number of mobile users who pay a monthly subscription fee for access to a catalog of music, either through downloads or streaming, will reach 178 million by 2015, or more than three times the number of users do it in 2010 .

Music Mobile Subscribers Reach 178 Million
In emerging markets, like China and India, where subscriber penetration grows rapidly and the number of subscribers that access to a 3G network is also increasing, subscription music services on mobile phones will become increasingly popular. India, in particular, is a strong market for music, which can not be separated from the Bollywood industry there.

"While content-based music streaming will grow up in developed markets. We must not forget that the market is a large population,"explained Daniel Ashdown of IDC, as reported by Cellular News, on Wednesday (03/30/2011).

"The increasing penetration of mobile subscribers, and economic development represents a golden opportunity for mobile music services. subscription model offers affordable access to a large catalog of music, and a steady income for mobile operators like China Mobile and Bharti Airtel," he added.

However, in other areas of mobile music, the story is much different. Ringtone market, which has been declining for several years. Users of mobile devices increasingly finding that web-based services and even applications on the device to enable them to create their own ringtones that obviate the need to buy ready-made ringtones.


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