Virtual Storefronts Coming To Malls

  In an attempt to save the sinking ship that is DVD sales, Fox has teamed up with Taubman Centers, a shopping mall operator, to create virtual storefronts.

The storefronts would feature images from Fox movies as well as QR codes that visitors can scan to buy the movie displayed. After being redirected to confirm the purchase, the DVD will be shipped to their home.

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While trends are indicating that more movie watchers preferring downloading or streaming movies online, this idea could take advantage of impulse buying and collectors. Taubman malls in Beverly Center, Los Angeles and Fair Oaks Mall in Farifax Virginia, as well as a several other malls are currently participating in the storefronts. 

Via: CNET

Credit: 20th Century Fox