Internet News - Samsung Electronics announced an exclusive agreement with British popular footballer, David Beckham, as global brand ambassador for the 2012 London Olympics.
Former Manchester United and Real Madrid, will run his role as Ambassador Olimpia with immediate effect and play a key role in increasing awareness of Samsung's sponsorship of London 2012 as the Worldwide Olympic Partner. This collaboration will begin with an appearance on a multi-platform advertising and public relations campaign, which includes various elements of Samsung's marketing program for London in 2012.
At the official signing of the partnership, Kwon Gyehyun as Vice President & Head of Worldwide Sports Marketing Samsung Electronics, said that both Samsung and Beckham scored a huge advantage over their mutual commitments that are designated for youth as well as our ongoing effort to encourage more people to participate in sports.
"Sport has the unique power to reach out and gather them together," said Kwon at Samsung's official statement on Thursday (05/05/2011).
"David has been actively taking part in a number of initiatives in helping young people around the world to enjoy a better life, while Samsung's London 2012 marketing campaign also puts the involvement of youth as the most important thing. We are pleased that David will support our goal of expanding experience incredible Olympic Games to fans around the world using advanced smart technology from our mobile, "he added.
Beckham is the main option Samsung as a global ambassador to sponsor London 2012. His success as an athlete and his role as ambassadors in bringing the Olympics to London is part of the very reasons for selecting it. However, the young man who was born in Leytonstone (very close to the 2012 London Olympic Park) and playing football in the streets and parks, it is clear that attachment to David Beckham in London 2012 that is unrivaled.
Commenting on the agreement, Beckham said, "I am very proud to be part of the team that brought the Olympics to my hometown, London. This is one of the biggest events in the world. Working closely with global brands such as Samsung, our goal is to help more people to enjoy and share the excitement of the London Olympics. "
As a Worldwide Olympic partner, Samsung seeks to realize the contribution of sponsors of the wireless category for the Olympic sports events.
Mr. Kwon was well aware that Beckham is a global sports icon who helped to raise the profile of the 2012 London Olympics.
"And the more interesting for us is to watch and actively participate in the game. We are very excited about the new partnership for consumers and fans of the Olympics. We look forward to working with David in various marketing initiatives to the success of London 2012 to late 2012."
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